Summary of the business
Harvest Tours Business Overview
Harvest Tours is a family-run business located in the heart of the Margaret River region. Over 12 years, the current owner has developed a strong local tourism reputation and earned multiple service awards, including the prestigious Sir David Brand Award for Tourism in 2024.
Business Management Structure:
Harvest Tours is owner-managed, with three family members actively involved in daily operations. This hands-on structure supports close oversight, consistent service quality, personalised customer care, and long-term reliability in a competitive tourism market.
Business Growth and Expansion Opportunities:
Since 2014, Harvest Tours has grown from one bus to a fleet of two buses and an executive vehicle, including an accessible bus for up to two wheelchairs and nine passengers. Future growth could be driven by targeted business development, strategic pricing, and stronger marketing.
Market Position:
Harvest Tours is a respected Western Australian tourism operator offering inclusive small-group tours and accessible itineraries across the state’s southern regions. The business has built a strong reputation and a loyal customer base.
Business Description:
Harvest Tours is a turnkey operation supported by Department of Transport-approved vehicles, required accreditations, and established infrastructure, providing a strong platform for growth in all markets.
Vehicle Fleet: - included
One 12-seater high-roof Toyota HiAce commuter bus with onboard cooler.
One fully converted accessible bus with seating for up to nine guests, including two wheelchair positions and one tie-down, plus onboard cooler.
One 7-seater executive wagon with onboard cooler.
One 7 x4 enclosed trailer suitable for luggage storage during extended travel.
Brand and Business Assets:
The sale includes the recognised Harvest Tours brand and key digital assets, including the website, logos, email list, social media accounts, and branded content. Operational resources include procedures, licences, permits, tourism accreditation, accounting support, social media support, client leads, supplier relationships, and related business assets.
Why Choose Harvest Tours:
Harvest Tours has an outstanding reputation, with consistent 5-star ratings across platforms. Around 60% of bookings come from repeat customers and referrals, and the business generates approximately $120,000 profit per year.
Ideal Buyer Profile:
This opportunity is ideal for an adventurous, tourism-focused couple or team keen to engage with the local community, build strong supplier relationships, and become part of the regional tourism market.
Reason for Sale:
After 12 years of building Harvest Tours into a distinctive and successful business, the owners are ready to step back and pursue personal goals. This creates an opportunity for a passionate new owner or team to guide a sustainable business through its next stage of growth.
Support and Training:
The owner is committed to supporting a smooth transition and will provide an extensive handover, including guidance on operations, questions, and ongoing advice.
